Our shop stands in the middle of Nakamisedori of Zenkoji temple, a Japanese national treasure visited by six to seven million people per year, and has a number of Shinshu souvenirs. With information-oriented society on the rise nowadays we strive to provide Shinshu souvenirs worth recommending instead of commonplace souvenirs. For instance originally local sake Genbu and Toyoka are considered not to be handled by souvenir shops.